Mari Smith (Twitter @marismith) takes the stage this afternoon – many refer to her as a Social Media Thought Leader, and definitely is well known as a Facebook expert.
For many business owners, we know how to relate to others, often learning while in the firing line of sales as we’ve grown our business from scratch. Mari Smith is going to try to help us bridge the gap between conversing with people in our normal environments face to face, to using social media online.
Mari reveals what the Social Graph looks like on Facebook with a demonstration of a search for real estate representatives in San Jose California.
The results are staggering – showing 4 reps in the area with another 40 criteria available to refine your search even further.
So, based on that, here’s the number one suggestion; Optimise your Facebook About Page on your business profile page. Do it now to ensure you’re going to show up when the Social Graph rolls out fully to all users later this year.
1. Clarity – FOCUS!
Be sure you can articulate clearly who you are, what you do and who you serve.
This is important not only on your website, but also on your social media profile pages. So we’re talking Twitter backgrounds, Facebook and Google Plus image headers/plates.
Design – make sure your background plates are well designed and visually interesting. Don’t skimp on a cheap designer either – this is your brand, make sure it’s professional.
2. Authentic Voice
Be yourself, everyone else is taken.
I’m definitely a fan of this and think you need to develop your own voice with everything you’re doing.
Try to publish content daily. Don’t be afraid to promote your own content AND other peoples content. The idea here is that you’re an expert in your field and you’re sharing the best information from across the web.
Don’t be afraid to publish the same tweet several times.
I personally use Hootsuite and Mari also suggests that you use it. Hootsuite allows you to schedule your social media posts by day and time.
If you need some help with your content, have a look at these tools;
Spundge.com and trap.it
They give you an easy way to search for content that is relevant to your audiences interest and curates content for you that you can share with others.
There’s been a shift in recent years. Many businesses are now moving away from gathering fans and are now focused on engagement with their fans.
“Content is KING but engagement is QUEEN and she rules the house” – Mari Smith
Facebook users expect a response to their comments or feedback in less than 30 minutes, but current stats show the average response time is 13 hours! We need to get better at responding to our customers on our social media channels.
Don’t be afraid to ask for the sale on social media. If you’re promoting great content, helping people, giving massive value, then you’ve absolutely earned the right to sell to your audience.
You should be thinking about sales. However be mindful that social media is a different channel and works in a different way to your other marketing avenues.