Archive for Digital – Page 2

Irresistible Blog

How To Create An Irresistible Blog That Will Have An Audience Return Over & Over Again

11 Mar 2013

Dan Norris from inform.ly joins us to give us some insight into building a blog that will have your readers return over and over again.

Dan recently won the Top Blogger People’s Choice Award presented by ‘Smarter Business Ideas’ so I thought it’d be great to chat about what he does and how he’s managed to connect with his audience.

Blogging is still a hot topic for businesses; Continue Reading

How To Build Your Audience Using Advanced Content Marketing & Syndication Techniques

21 Feb 2013

This weeks typical business podcast is all about how to build your audience using advanced content marketing and syndication techniques.

Content marketing is taking off as ‘the only form of marketing’ right now especially with the rise of social media. But it’s not just good enough to create great content. You need your potential target audience to discover your great content and allow them to share it also for viral effects. Continue Reading

Developing Your Personal Brand Quickly Online

7 Jan 2013

In 2010 I left a successful career and started to venture out on my own. Within the industry, many people knew me and knew what I could bring to their business. However, the public knew very little about me. So my main goal in the first 6 months was to develop my own personal brand.

I’m going to take you through the steps I took to do exactly that. But first, I’d like to point out some of the benefits of doing this as your own PR exercise;

  1. You’ll build authority in your area of speciality. Continue Reading
branding

Creating A Memorable Brand By Telling Your Story

13 Dec 2012

You want to build your business brand – but just how do you do that? The first step to creating a memorable brand is to tell your story.

What makes the difference between a mediocre company and a truly successful one? Surely the main difference lies in the people involved, in the amount of hard work put in.

But if that were the difference, why are there mediocre companies that pour all of their hearts and souls into advertising and just never seem to get anywhere – and incredibly successful companies that do not seem to really advertise at all, yet anyone would recognize their name or logo if they spotted it somewhere? Continue Reading

Split Test Results

How To Triple Your Website Leads In 2 Weeks With A Split Test

12 Nov 2012

This week Steve & Ryan discuss the latest goings on and Steve shares some outstanding results from a split test which resulted in triple the amount of leads from his website.

Also on this weeks episode;

Time to get fit with a Fitbit (Review)


Steve shares his love of the ‘Fitbit’ in a quick review. Continue Reading

Who are Your Perfect Customers?

3 Nov 2012

Identifying your target market and perfect customers is an essential part of any business. In order to devise a strategic and profitable marketing plan, you must first get really clear about your target market.

This should be more personal than stating something like ‘my target customer is females between the ages of 25 and 40’. Instead you should define their individual characteristics, qualities and behavioural patterns.

This article takes an in depth look at how to identify who your perfect customers are. Continue Reading