Identifying your target market and perfect customers is an essential part of any business. In order to devise a strategic and profitable marketing plan, you must first get really clear about your target market.
This should be more personal than stating something like ‘my target customer is females between the ages of 25 and 40’. Instead you should define their individual characteristics, qualities and behavioural patterns.
This article takes an in depth look at how to identify who your perfect customers are. Continue Reading